About the Authors

Thomas W. Gruen, Ph.D is a Professor of Marketing and the Marketing Department Chair at the Peter T. Paul College of Business & Economics,
University of New Hampshire.
Daniel Corsten is a Professor of Retail Operations and Technology Management at IE Business School Madrid.
Sundar Bharadwaj, Ph.D is the Coca Cola Chair of Marketing and Marketing Doctoral Program Coordinator at the Terry College of Business, University of Georgia.