itsoutofstock.com provides a comprehensive overview of the foundational knowledge, measurement approaches, and strategies used to reduce retail out-of-stocks in the fast-moving consumer goods industry.

Our goal is to guide retailers and their supply chain partners in reducing costs associated with out-of-stocks, while enhancing shopper satisfaction with sustained lower levels of out-of-stocks.

We are working closely with retailers, consumer goods manufacturers, logistics service providers and IT companies all over the globe to provide you with tried and tested solutions to the out-of-stock challenge.

Thanks for your interest in our out-of-stock research. Our goal is to disseminate the findings of our research widely, apply proven methods and extend our knowledge. So please, do not hesitate to get in touch for your questions regarding out-of-stocks!

For further information on product availability, please visit us at www.availabilitylab.com.


Thomas W. Gruen, Ph.D
Professor of Marketing and Marketing Department Chair

Peter T. Paul College of Business & Economics
University of New Hampshire
Paul College 370A
Durham, NH 03824
EMAIL: tom.gruen@unh.edu


Joachim Ehrenthal
Professor of Business Information Systems

Competence Center for Supply Chain Management
Peter Merian-Strasse 86
CH-4002 Basel
EMAIL: joachim.ehrenthal@fhnw.ch


Daniel Corsten
Professor of Operations and Technology

IE Business School
Maria de Molina 12
28006 Madrid
EMAIL: daniel.corsten@ie.edu