itsoutofstock.com provides a comprehensive overview of the foundational knowledge, measurement approaches, and strategies used to reduce retail out-of-stocks in the fast-moving consumer goods industry.

Our goal is to guide retailers and their supply chain partners in reducing costs associated with out-of-stocks, while enhancing shopper satisfaction with sustained lower levels of out-of-stocks.

We are working closely with retailers, consumer goods manufacturers, logistics service providers and IT companies all over the globe to provide you with tried and tested solutions to the out-of-stock challenge.

Thanks for your interest in our out-of-stock research. Our goal is to disseminate the findings of our research widely, apply proven methods and extend our knowledge. So please, do not hesitate to get in touch for your questions regarding out-of-stocks!

Thomas W. Gruen, PH.DThomas W. Gruen, Ph.D
Professor of Marketing and Marketing Department Chair
Peter T. Paul College of Business & Economics
University of New Hampshire
Paul College 370A
Durham, NH 03824
EMAIL tom.gruen@unh.edu


Joachim EhrenthalJoachim Ehrenthal
Chair of Logistics Management (LOG-HSG)
School of Management
University of St.Gallen
Dufourstrasse 40a
CH-9000 St.Gallen
EMAIL joachim.ehrenthal@unisg.ch