Thanks for your interest in our Out-of Stock research. Our goal is to disseminate the findings of the study widely, and thus we have worked an agreement with the publisher, Grocery Manufacturers of America (GMA) to allow us to distribute the PDF of the full 66-page research report to interested parties at no cost.
To maintain some sense of continuity, please use the following citation when referencing the report within an article or as a caption, “2002 GMA Worldwide Retail Out-of-Stocks Study.”
The full bibliographic reference for the publication is: Gruen, Thomas W., Daniel Corsten and Sundar Bharadwaj (2002). Retail Out of Stocks: A Worldwide Examination of Causes, Rates, and Consumer Responses. Washington, D.C.: Grocery Manufacturers of America.
This comprehensive report examines 661 retail outlets and 71,000 consumers across 29 countries worldwide. Study was funded by a grant from the Procter & Gamble Corporation. (PDF download available here)
Authors: Thomas W. Gruen, Ph.D. and Dr. Daniel Corsten. Published by Grocery Manufacturers of America, Food Marketing Institute, National Association of Chain Drug Stores, The Procter & Gamble Company, University of Colorado at Colorado Springs. ISBN: 978-3-905613-04-9
The 2008 study by Tom Gruen and Daniel Corsten is now available. As a preview, you can view or download the presentation Tom Gruen made in Sao Paulo on October 2, 2007. To access the presentation including photos and graphics, please click here. To access the presentation in Portuguese, please click here.
This study contains several tools that can be used to compute losses due to out-of-stocks as well as a calculator of the payout that can be expected when addressing out-of-stocks. To access the payout calculator, click here. This calculator provides the ability to play what-if scenarios in terms of how many products and stores they want to work on and which of the solutions they want to employ. No matter what, the payout is exceptional.
Online Availability: A Worldwide Study of Extent, Shopper Reactions, and Strategies for Non-Food Categories in Digital Retail
We conducted a research study on Online Availability at pure online and omni-channel retailers in six major countries (China, France, Germany, Japan, United Kingdom, United States), and for six fast-moving consumer goods non-food categories (Baby, Fabric, Laudry, Oral, Shave, Skin).
The goal of the study was to determine the extent that items were availabile to purchase, causes of non-ATP, the incidence of shoppers’ encounters with items not ATP, shopper reactions to these encounters, and sales losses to manufacturers and retailers due to items not being ATP.
Data for the research was obtained through three sources:
– One examined harvested data from retailer web sites in all six countries to determine extent and root causes.
– The second was a shopper survey conducted in the USA examining shopper encounters and reactions when encountering items being not ATP.
– The third was also a shopper survey conducted in the UK, France, Germany, Japan, and China, similar to the USA shopper survey.
The report was published in July, 2018 by the Grocery Manufacturers of Association (GMA).
(Download the PDF here)
Check back regularly as we update this page with additional tools.